Mean Merchandise

Mean Merchandise


One can get lost when one would fall sheep to the marketing strategy of companies. For instance, vitaminwater made unwarranted claims. Jed Shlackman reports from “The Examiner” that from the makers of Coca Cola. . The Center for Science in the Public Interest (CSPI) has filed a lawsuit. The lawsuit stipulates that that Coca Cola has been making false health claims for this bottled beverage. VitaminWater includes about 33 grams of sugar in each bottle. One can consider this as more than the recommended daily allowance for sugar.

The Federal Judge presiding over the case reported that "At oral arguments, defendants (Coca-Cola) suggested that no consumer could reasonably be misled into thinking vitamin water was a healthy beverage. One may may hold this defense as an unreasonable excuse from the company. .

Another example one can notice the proliferation of shower gels for men. Scott Graf reports that last year more American brought more bottled water than traditional bar soaps. Companies would want this, because it is a more lucrative – shower gels and body washes are more expensive even though almost 2/3 of it consist mostly of water.
Because of the brilliant marketing and an appeal to sex and masculinity, people would fall like a tamed sheep to the shepherd of the manipulative marketing ploy. This practice has been going on for a long time, which make it excusable, profitable and lucrative. This writer would not want to preach to a flock of lost sheep who follows and abides to the aforementioned ploy. Arguably, the one using almost 60% of water and 40% of soap are the patrons of body washes

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Richard Louv identified a phenomenon called Nature Deficit Disorder. It refers to the increasing tendency to spend very little time outdoors in the open countryside. The contention is that today's kids do not play and interact with nature in the way that their parents did, instead spending most of their leisure time inside. Richard Louv appeals to the conten that television seems to take and steal viewers time, while nature regenerates the experience with much less distractions and utter simplicity.




Work Cited:

http://www.examiner.com/x-12517-Miami-Holistic-Health-Examiner~y2010m8d9-As-Miami-Heat-star-promotes-CocaColas-VitaminWater-CSPI-sues-to-challenge-false-product-claims

http://www.macmillandictionary.com/buzzword/entries/nature-deficit-disorder.html